Sales & Marketing Coordinator

Title Sales & Marketing Coordinator
Category Corporate
Job Information

The Sales & Marketing Coordinator will coordinate a variety of sales and marketing initiatives including digital marketing, traditional marketing, database management and data analytics reporting. He/she will provide assistance to the Director of Marketing & Sales Operations and other members of the Sales and Marketing Department in the coordination of marketing strategies that generate qualified prospect leads.

Essential Functions – Overview

  • Assist and provide support in planning and implementing of Sales and Marketing Department initiatives.
  • Coordinate the development and execution of advertising, collateral, digital marketing, web content, social media and events.
  • Maintain the monthly email calendar and media plan to ensure activities are developed and executed on schedule and within budget.
  • Coordinate the production of all promotional materials (brochures, print material, invitations)
  • Maintain and coordinate enhancements to the corporate website, including ongoing content management, digital presence and social media.
  • Prepare sales and marketing activity reports as requested.
  • Provide support in the developing and maintaining a new customer master database.
  • Create a marketing reporting function in order to track expenses, measure and analyze performance of all marketing platforms.
  • Monitor and maintain appropriate inventory of promotional materials.
  • Communicate ongoing marketing activities to the Sales and Marketing team (Shoreside and Shipboard) of current marketing efforts, as well as maintain the Sales & Marketing Activities content on the Resident facing website.
  • Provides cross-functional sales and marketing support and other duties as needed.

Qualifications and Requirements

  • Minimum three years of marketing experience with strong emphasis on digital marketing in a progressive, ultra-luxury environment preferred
  • Broad functional experience in both digital marketing and traditional advertising channels
  • BA/BS Degree in a marketing-related degree or equivalent professional qualification
  • Strong analytical and interpersonal skills and good judgment
  • Previous experience in a luxury property and/or brand environment desired
  • Working knowledge of web design, content management and online programs
  • Proactive and self starter
  • Excellent problem analysis and resolution skills
  • Excellent computer skills (Outlook, Word, Excel, Power Point, WordPress)
  • Ability to travel as business plans require
  • Flexibility to work extended hours as needed
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